TVnext at Hill Holliday

Welcome

#TVnext is a Hill Holliday invite-only event that is bringing together top industry leaders to explore the new era of television – one that is increasingly more social, connected, and portable.

Event Schedule

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Join us in 0d 0h 0m 0s
Date:
Friday, January 28, 2011
Time:
8:30am5:30pm (EST)
Location:
Hill Holliday 53 State Street, Boston, MA 02109
Hashtag:
#TVnext
Watch:
Live on Ustream

Experience The Event

  • TVnext Session
    TVnext: The Full Event

    Thanks to “Get Seen” author Steve Garfield for live streaming TVnext on Ustream. If you missed the event or want to see it in its entirety all over again (and have about 6 hours to spare), check out Steve’s archived sequential TVnext playlist.

    Read More or Watch the Video

  • Jimmy Fallon
    Jimmy Fallon Talks Social Media

    When we reached out to Jimmy Fallon about doing a prerecorded interview for TVnext, we had no idea he’d deliver us an exclusive, behind-the-scenes look into how Late Night integrates social media into the show. But he did.

    Read More or Watch the Video

  • Cord Cutting
    Our Experiment in Cord Cutting

    What happens when you take an everyday family’s cable box away for a week and replace it with a connected TV device? We wanted to find out, so we asked 5 Boston-area families to do just that. The results of our “cord cutting” experiment surprised even us.

    Read More or Watch the Video

  • Robin Sloan
    Twitter’s Robin Sloan on Being Human

    Twitter Media’s Robin Sloan put together this video for TVnext, sharing some of his insights into how “TV is getting social” with new kinds of content. He also reminds us that Twitter is a triumph of humanity and not of technology.

    Read More or Watch the Video

Tweets & Photos

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Characters Press Inquiries

Thank you for your interest in TVnext.

Want to talk with us about this exciting event, request an invitation to attend in person, or learn more about Hill Holliday? Let’s chat.

Send us an email tvnext@hhcc.com

Follow us on Twitter @hillholliday

TV gets social

As the social backchannel becomes the front channel, how is the way in which we experience TV changing?

Topics include:

  • Reviving live viewing
  • Enabling the backchannel
  • Discovering new content
  • Gaining real-time audience insight

More about panelists

  • Julie DeTraglia

    Vice President of Strategic Digital Research at NBC
  • Lauren Vargas

    Director of Community at Radian6
  • Deb Roy

    Associate Professor, MIT Media Lab + CEO & Founder at Bluefin Labs
  • Kay Madati

    VP Audience Experience at CNN
  • David Ernst

    VP, Digital Media Research at Discovery Communications
  • David Levy

    Co-Founder and CEO at PHILO
  • Robin Sloan

    Media Partnerships at Twitter
  • Julie DeTraglia

    Vice President of Strategic Digital Research at NBC

    Julie DeTraglia is responsible for research and audience measurement on the NBC Network, Sports and Olympics digital properties as well as on enterprise-wide initiatives including video, mobile, social media and emerging platforms. She oversees the planning, development and analysis of all digital and cross-media measurement, supporting ad sales, programming, marketing and business development. She has held multiple positions in her 10 years at NBC, including TV research and ad sales marketing. Before joining NBC, Julie spent 10 years in research at syndicators Paramount, MGM and Worldvision Enterprises and at online ventures Engage Media and Microcast. She graduated from Dartmouth College.

  • Lauren Vargas

    Director of Community at Radian6

    Lauren Vargas, Director of Community at Radian6, is based in Boston, Massachusetts. Lauren is a multi-faceted communications professional with ten years of experience in community relations, internal and external corporate communications, and government affairs. She assists organizations with building sound objectives and strategies for listening and measurement, and helps them engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.

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  • Deb Roy

    Associate Professor, MIT Media Lab + CEO & Founder at Bluefin Labs

    Deb Roy is a tenured member of the MIT faculty and directs the Cognitive Machines group at the MIT Media Lab. A native of Canada, he received his bachelor of computer engineering from the University of Waterloo in 1992 and his PhD in cognitive science from MIT in 1999. He joined the MIT faculty in 2000. Roy studies how children learn language, and designs machines that learn to communicate in human-like ways. To enable this work, he has pioneered new data-driven methods for analyzing and modeling human linguistic and social behavior. He has authored numerous scientific papers on artificial intelligence, cognitive modeling, human-machine interaction, data mining and information visualization. Roy's research is frequently featured in the media including the New York Times, Wall Street Journal, WIRED, National Geographic, Science, BBC, and National Public Radio. Roy is currently on leave from MIT and serves as CEO of Bluefin Labs, a venture-backed technology company based in Cambridge, MA that he co-founded.

  • Kay Madati

    VP Audience Experience at CNN

    Kay M. Madati is the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of successful cross platform audience engagement and experience strategies applied to each of CNN’s networks through programming, campaigns and projects that attract, retain, and serve the companies’ wide and varied audiences. Leading CNN’s social media efforts, and leveraging all of CNN’s distribution platforms, including television, digital, and mobile, Madati is responsible for building, growing, and aggregating audiences for CNN content, shows, and personalities, with the end goal of strengthening and deepening audience connections to the CNN brand and its offerings. Previously, Mr. Madati was the Vice President of Marketing at Interactive One (formerly, Community Connect, Inc.), a top 50 social networking web publisher with more than 20 million registered members across its five sites -- AsianAvenue.com, BlackPlanet.com, MiGente.com, GLEE.com and Faithbase.com.

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  • David Ernst

    VP, Digital Media Research at Discovery Communications

    In his role as Vice President of Digital Media Research at Discovery Communications, David leads efforts focused on developing digital media sales using new and traditional research. To accomplish this, he provides expertise in media measurement and sales strategy/positioning for all Discovery Communications digital media properties. These responsibilities extend to demonstrating the value and effectiveness of Discovery’s 360 and cross-platform campaigns. In addition, David directs many proprietary research studies and represents the company in public and industry forums. Prior to joining Discovery Communications in January 2008, David served as Executive Vice President, Director of Futures & Technologies, at Initiative.

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  • David Levy

    Co-Founder and CEO at PHILO

    As CEO of PHILO, David Levy is responsible for the overall vision, direction and execution of the platform. He is based in New York City. Immediately before launching PHILO, David was the co-founder of Tigerbow Inc., which lets users send real gifts to virtual addresses. Prior to starting Tigerbow, David spent 12+ years on and off Wall Street covering, advising, and investing in growth and technology companies. David is a graduate of the Jerome Fisher Program in Management & Technology at the University of Pennsylvania’s School of Engineering and Applied Science and the Wharton School. He is also Co-Head of the Wharton Angel Network.

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  • Robin Sloan

    Media Partnerships at Twitter

    Robin Sloan will be joining TVnext via pre-recorded video. At Twitter, Robin works on media partnerships at Twitter, helping TV networks & websites use tweets in innovative, meaningful ways. Before that, he was a strategist at Current, an independent TV network co-founded by Al Gore and Joel Hyatt, and a reporter and producer at the Poynter Institute, a journalism school and think tank. Before Poynter, he graduated from Michigan State with a degree in economics. He's also a writer who works at the intersection of storytelling and technology. You can learn more about him at robinsloan.com, and follow along at @robinsloan.

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TV gets connected

Connected TV devices hope to bring video back to the big screen but what must occur for mass adoption?

Topics include:

  • Bringing TV back to the living room
  • Defining an optimal experience
  • Cutting the cord or enhancing it?
  • Getting access to content

More about panelists

  • Aaron McNally

    Head of Sales at GoogleTV
  • Andrew Kippen

    VP of Marketing at Boxee
  • Greg Rivera

    Regional Manager at XBOX/Microsoft Interactive Entertainment
  • Chas Smith

    VP of Sales at Roku
  • Tara Maitra

    VP and General Manager of Content Services and Advertising at TiVo
  • Aaron McNally

    Head of Sales at GoogleTV

    Aaron McNally is the head of sales for the TV Ads group at Google, Inc., joining the company in May 2007. He manages a team that is responsible for recruiting agencies and advertisers to use the Google TV Ads platform, an online marketplace for planning, buying, selling, and measuring TV advertising. Prior to Google, Aaron was Vice President, International, at DIRECTV, Inc. In his three and a half years there, he launched and developed DIRECTV’s WorldDirect service, targeting the ethnic television audience in the U.S. with over 50 channels and dozens of channel packages in 14 languages. Aaron graduated cum laude from the University of California, Los Angeles with a B.A. in Communication Studies. He also has an M.B.A. from the University of California, Berkeley. He lives in New York City.

  • Andrew Kippen

    VP of Marketing at Boxee

    Andrew Kippen was previously a marketing strategist at Stage Two Consulting where he crafted go-to market strategies for consumer tech startups and taught larger companies how to approach online influencers and social media. Prior to that Kippen worked in the Economic Office of the French Embassy, helping French companies understand and approach the US technology marketplace with innovative messaging and positioning strategies. He also organized and emceed Tech Connection, a networking event for the tech community. After obtaining his degree he quickly launched into Public Relations with Spaeth Communications, where he specialized in coaching large corporate and government clients like FedEx and the US Department of Education in media relations. Andrew was born in Dallas, Texas, raised by Scottish parents, and educated by Hungarian clergy. He holds a degree in International Communications from Franklin College in Switzerland.

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  • Greg Rivera

    Regional Manager at XBOX/Microsoft Interactive Entertainment

    Greg Rivera is a Manager at XBOX/Microsoft's Interactive Entertainment Advertising Business Group. His team brings to market the various advertising offerings available across Xbox 360 and Xbox LIVE, Zune, MSN Games, Windows Live Messenger Games and Microsoft Game Studios. Greg works with large Fortune 500 brands and their agencies to execute innovative marketing strategies that leverage the unique aspects of these platforms from an advertising perspective. Prior to this role, Greg was a Business Strategy Consultant for Microsoft helping Fortune 100 firms realize more value out of their Microsoft technology investments. Greg has held several strategic consulting and sales positions within the interactive advertising, direct marketing, and e-commerce industries for over 15 years.

  • Chas Smith

    VP of Sales at Roku

    Chas has a wealth of digital video and audio experience. Before joining Roku, Chas spent three years consulting to companies in the digital media market, helping with their Sales & Marketing strategies as well as their strategic & business planning. Before consulting, Chas was General Manager for Avid Technology’s Video Division and Vice President of World Wide Sales, Marketing and Services. Prior to joining Avid, Chas worked at Digidesign, where ran World Wide Sales & Marketing. Earlier in his career, Chas was a keyboard player with a ‘no name’ Scottish rock band and a music writer for radio and TV advertising jingles.

  • Tara Maitra

    VP and General Manager of Content Services and Advertising at TiVo

    Tara Maitra serves as Vice President, General Manager of Content Services and Advertising Sales for TiVo. In this role, Maitra is responsible for cultivating relationships with content companies and unique content and advertising offerings for delivery via broadband. Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming. A graduate of Washington and Lee University, Ms. Maitra holds a B.A. in Journalism and Psychology.

TV gets portable

As we increasingly watch TV content across the 3 screens, what are the implications for advertisers?

Topics include:

  • Increasing time-shifted viewing
  • Accessing vs. owning content
  • Using the best screen available
  • Advertising in a multi-screen world

More about panelists

  • Mike Hudack

    CEO at Blip.TV
  • Kevin McGurn

    Vice President of Advertising Sales at Hulu
  • Mike Flanagan

    Senior Director of Advanced Media at Xfinity
  • Rick Mandler

    Vice President of Digital Media at ABC
  • Maitreyi Krishnaswamy

    Director of Interactive Video Services at Verizon FiOS
  • Lil Mohan

    VP of Marketing and Business Development at Snapstick
  • Mike Hudack

    CEO at Blip.TV

    Mike Hudack is a co-founder of blip.tv and serves as the company’s president and CEO. He is responsible for blip.tv’s overall business strategy, focusing in particular on community relations along with syndication, distribution and advertising partnerships. Prior to blip.tv, Mike worked as a developer and administrator for the National Hockey League, where he managed the team responsible for one of the biggest IT projects in the history of the League — consolidating and re-developing the NHL’s internal applications, which serve hundreds of employees using dozens of technologies. Mike also developed the content management system for NHL.com and redesigned the software used to bring scores and statistics from dozens of simultaneous hockey games to fans in real-time.

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  • Kevin McGurn

    Vice President of Advertising Sales at Hulu

    Kevin McGurn serves as the Vice President of Advertising Sales where he oversees all agency and advertiser sales for Hulu. Prior to joining Hulu, Kevin led the national advertising sales and media business at NBBC, a NBC Universal venture marketplace for digital video syndication. Kevin’s past experience includes more than 10 years of online media experience selling to some of the world's most renowned brands. Previously, Kevin worked as the Director of Revenue at Revenue Science, where he led agency efforts for the marketplace leader in behavioral targeting. He also later served as Senior Sales Executive and Team Lead at DoubleClick, Vice President of Agency Management at Unicast, and as a Sales and Marketing Manager at Fortune Magazine. Kevin earned a Bachelor of Arts degree in History and Journalism from Ohio Wesleyan University.

  • Mike Flanagan

    Senior Director of Advanced Media at Xfinity

    Mike Flanagan serves as Senior Director of Advanced Media for the New England Region. Flanagan is responsible for the strategic positioning and deployment of the company’s online, on demand and interactive TV products across the region. He and his team work to expand the sale of integrated digital marketing solutions that include Comcast.net and online ad networks that feature the company’s owned and operated entertainment sites such as Fandango and Xfinitytv.com. Before coming to Comcast Spotlight in 2006, Flanagan served in a variety of leadership positions at Boston Globe Media including as director of advertising strategy and director of cross-media sales.

  • Rick Mandler

    Vice President of Digital Media at ABC

    Rick Mandler, vice president, digital advertising sales ABC Television Network Sales is part of the management team responsible for all digital advertising sales for the ABC Television Network, including ABC.com, the ABC Full Episode Player, ABC News.com, ABC Daytime, Soapnet.com, and Oscar.com. Overall, Mandler’s role is to help the sales division navigate through the technological and business developments in this area. Previously, Mandler was Vice President, General Manager, Enhanced TV for the Walt Disney Internet Group (WDIG), responsible for all business development, production, technical, and integrated sales for Enhanced TV fare produced for all Disney-owned broadcast and cable network programming. Mandler assumed that position in March of 2001. Mandler is a graduate of Wesleyan University and New York University Law School.

  • Maitreyi Krishnaswamy

    Director of Interactive Video Services at Verizon FiOS

    Maitreyi has led Interactive Video Services Product Management at FiOS TV since 2006, launching over 45 ITV applications that currently reach millions of FiOS TV viewers. Maitreyi has been responsible for launching a number of innovative cable industry firsts – including the launch of an EBIF based Summer Olympics ITV application for NBC in 2008 , Social TV Widgets – Facebook and Twitter in July 2009 and the launch of the FiOS TV Widgets Open development platform in Oct 2009. Recent projects include the launch of the NFL Red Zone and NBA sports widgets with self provisioning features, HSN – Shop by Remote widget, NBC Winter Olympics iTV application, FiOS Mobile Remote – an innovative feature where Verizon smart phones become advanced FiOS TV remotes. Prior to Maitreyi’s work in Verizon iTV, she was a technology strategy consultant in the consulting firm PRTM.

  • Lil Mohan

    VP of Marketing and Business Development at Snapstick

    Lil currently heads up Business Development and Marketing for Snapstick. In his 20 year professional career Lil has worked in lead business development, marketing and general management roles at Amazon, Intel, Motorola and Sun Microsystems, and has been part of a successful high tech startup team at Junglee. Most recently, Lil was Managing Director of the Emerging Markets for Intel’s 4G broadband wireless program, responsible for accelerating the development and build out of 4G networks worldwide. Prior to Intel, Lil was Vice President, Software Strategy at Motorola’s handset division where he was responsible for developing and driving a consistent software strategy for all Motorola smart phones. Earlier, Dr. Mohan was General Manager of Amazon.com's division targeted to extend the company’s reach to wireless and broadband platforms and devices. He also ran Amazon's Product Finder business. Lil came to Amazon when his company Junglee Corp. was acquired. While at Junglee, he was part of the early start-up team and ran product marketing. Lil was also a partner at a J.P. Morgan Partners venture fund, where he co-managed a fund that was specifically focused on early-stage technology investments in high-growth markets. Lil has a PhD in Electrical Engineering from Purdue University, an MBA from the Indian Institute of Management at Ahmedabad, India, and a BS in Electronics & Communications Engineering from the Indian Institute of Science, Bangalore, India.