Insights

PART 2: Insights - Research & Learnings

Television viewers are generating massive amounts of social impressions as they engage with modern television. TV’s “backchannel” acts as the medium’s EKG showing the pulse of its audience and creating a real-time feedback loop.

This panel brings together research thought leaders from across the television industry to do a deep dive on what we have learned, are learning, and hope to learn through the lens of social TV insights.

  • Tom Thai

    Tom Thai

    VP of Marketing and Business Development at Bluefin Labs

    @eviltomthai

    Tom Thai is the VP of Marketing and Business Development at Bluefin Labs. He previously led marketing teams at Google and CBS Interactive. Most recently he led Strategic Development at AOL, focused on advertising formats innovation. Previously, Tom also worked at Tellme Networks. Tom received his bachelor of Computer Science from Columbia University, where he was also elected to Tau Beta Pi.

  • Julie DeTraglia

    Julie DeTraglia

    SVP of Strategic Digital & Broadcast Research at NBC

    @JDeTrag

    Julie DeTraglia is responsible for research and audience measurement on the NBC Network, Sports and Olympics digital properties as well as on enterprise-wide initiatives including video, mobile, social media and emerging platforms, supporting ad sales, programming, marketing and business development. She also provides research support to Broadcast Entertainment TV sales, overseeing the planning, development and analysis of all cross-media measurement. She has held multiple positions in her 10+ years at NBC, including TV research and ad sales marketing. Before joining NBC, Julie spent 10 years in research at syndicators Paramount, MGM and Worldvision Enterprises and at online ventures Engage Media and Microcast. She graduated from Dartmouth College.

  • Radha Subramanyam

    Radha Subramanyam

    SVP of Consumer Insights and Analytics at Nielsen

    @radhas2

    Radha is a seasoned Consumer Insights and Media executive with 15 years’ experience across traditional and digital spheres. She has served in senior executive roles at Yahoo! and MTV Networks for the past 8+ years, leading teams that covered the range of Insights functions including Global Brand Research, Consumer Insights and Audience Development. Radha is currently one of the founding leaders of a new Analytics and Consulting practice at Nielsen and serves on the executive team of NMIncite, Nielsen and McKinsey JV. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. She holds a Ph.D from Northwestern University.

  • Sean Casey

    Sean Casey

    Founder and CEO at SocialGuide, Inc.

    @prana9

    Sean Casey is Founder and CEO of SocialGuide, Inc., the social entertainment guide and data analytics company that captures and measures the real-time buzz for TV and movies. Casey has spent more than a decade developing digital products, applications, and television programming. Prior to founding SocialGuide, Casey was SVP of Digital Products for KIDZBOP.com. In 2004, he launched UTVPS, a web-based production system that manages and tracks licensed media in TV programming. Casey’s television experience includes producing numerous series for VH1 and serving as producer/ writer for “The iPod Revolution” documentary for Discovery in 2006. From 1997 – 2002, he also served as VP, Interactive Products at iVillage.

  • Mark Ghuneim

    Mark Ghuneim

    Founder and CEO at Trendrr

    @MarkGhuneim

    Mark Ghuneim has spent over 20 years in executive ranks of the entertainment industry. His extensive knowledge of music, television and brand marketing led him to found Wiredset in 2004, a real-time digital agency and technology incubator specializing in engagement marketing for Fortune 500 brands, networks, and consumer product groups. In 2006, Mark founded Trendrr – a premium business intelligence service that offers highly customized, proprietary tools for analyzing digital and social media activities. Trendrr, along with its television-specific product, Trendrr.TV, is used by media outlets for creative content, consumer engagement and predictive indexes. Prior to starting Wiredset and Trendrr, Ghuneim spent 16 years with Sony Music USA.

  • Christy Tanner

    Christy Tanner

    General Manager and Executive Vice President at TV Guide Digital

    @christytanner

    Christy Tanner is responsible for TV Guide’s strategy and day-to-day leadership of its sales, technology, business development, product development, marketing, and editorial teams. Since joining the company in 2006, Christy has led a transformative integration of TVGuide.com’s social media, marketing and editorial practices. Recent product launches include personalized Watchlists and Social TV Check-in, allowing users to easily watch and share their favorite shows and online videos with their social graph. Prior to TVGuide.com, Christy worked for The Washington Post Company, Reed Elsevier, and Wolters Kluwer as a digital business development and marketing executive. Ms. Tanner has a B.A from Brown University and an MBA from Columbia Business School.